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Watts ARA is a proud provider of Auctions to Central VA. We hold auctions in the Lynchburg area as well as all over the state of Virginia for Real Estate, Commercial Equipment, Home Estates, Personal Property, Cars/Trucks, Recreational Equipment, Antiques, Vintage Items, Collectables & much more. We have experienced Auctioneers who’s professionalism and quality of work is unmatched by any in the state of Virginia.

Please feel free to contact us is you have any questions about upcoming auctions or would like us to host an auction for you! Our rates are extremely competitive and we are confident our level of service will satisfy all of your needs. No matter they type of inventory or the size of the job Watts’ Auction Team can handle it!

Marketing Methods:

Watts’ Auction Team will effectively market your auction through tried and true channels using our market knowledge and years of experience running successful auctions. A few of the most common methods that we utilize to promote upcoming auctions are listed below:

  • Digital Marketing

    • Social Media

      • Our facebook page has over 750 followers from all over Virginia ensuring your auction hundreds of views by a diverse demographic of individuals.

      • Watts also promotes auctions to targeted demographics using Facebook’s famously effective ad’s manager.

    • Auction Website Syndication

      • We utilize auction websites such as to put your auction in front of regular auction attendees.

    • Email Blasts

      • With over 1,000 email subscribers to our “Auction Alerts” you can be confident that your auction will get noticed.


      • Posting videos is one of the best way to attract attention to your auction. We have you covered with advanced videography skills and the editing techniques to showcase the items in your auction.

  • Print Advertising

    • Newspaper

      • Before an auction we advertise extensively in newspapers in and around the site of the auction.

    • Direct Mail

      • With over 5,000 individuals on our mailing list potential auction attendees are sure to hear about your sale!

    • Magazines

      • We advertise in magazines that target the demographic best suited for your auction.

  • Signage

    • Home Office

      • We utilize the sign at our office off of 29 South/Wards Rd. to announce upcoming auctions, exposing thousands of people every day to upcoming events.

    • On Sight

      • We always place a sign on the road at the sight of the auction alerting passers by of the date, time, and nature of your auction.

Below Are A Few Promotional Videos From Past Auctions:

If you are interested in Watts ARA Auctions we highly recommend that you follow us on our social media pages in order to be kept up to date on the latest Watts ARA news and events.

You can find us on Facebook too! Click Here to View our Facebook

Click here to go to  and check out hundreds of auctions all across the Commonwealth of Virginia!

Terms & Conditions:
Watts Auction Realty Appraisal Inc.

Personal Property to be sold “as is-where is” condition. No refunds for broken or stolen items. Prompt removal of merchandise day of sale. Cash and pre-approved personal checks with proper ID accepted made payable to Watts ARA Escrow.

A 4% fee is charged to any buyer who pays with credit card.

Announcement from the auction block takes precedence over any previously printed material or other verbal statements made.